SEO guides, paid advertising playbooks, and specialty-specific growth strategies from the team that manages digital marketing for hundreds of healthcare practices nationwide.
Featured article
Google's helpful content updates have reshuffled healthcare search rankings dramatically. Here's what the practices ranking #1 for high-value procedure terms are doing differently — and what's no longer working.
Marcus Chen
June 24, 2026
11 articles
Most LASIK practices are bidding on the wrong keywords and sending traffic to the wrong pages. We break down the exact campaign structure, match type strategy, and landing page formula that drives $54 average cost-per-consult across our ophthalmology clients.
Priya Nair
June 17, 2026
Follower counts don't fill consultation calendars. We analyzed 18 months of Instagram data across 24 plastic surgery practices and found the content formats, posting cadences, and CTA strategies that actually convert followers into booked consultations.
Sofia Reyes
June 10, 2026
The average healthcare website converts less than 1.2% of visitors into consultation requests. These seven specific changes — backed by A/B test data from 40+ medical practice websites — consistently push that number above 3%.
James Okafor
June 3, 2026
Ranking #1 for "orthopedic surgeon near me" is table stakes. The practices driving the most surgical volume are ranking for procedure-specific terms with clear surgical intent. Here's the page architecture and content strategy that gets you there.
Marcus Chen
May 27, 2026
Most practices either underspend on digital marketing or spread budget too thin across too many channels. This framework — built from managing $4M+ in annual healthcare marketing spend — shows you how to allocate by practice stage, specialty, and growth goal.
Elena Vasquez
May 20, 2026
Meta's advertising policies on before/after imagery are strict — and frequently misunderstood. We break down exactly what's allowed on each platform, how to showcase results compliantly, and the alternative content formats that outperform before/after ads anyway.
Sofia Reyes
May 13, 2026
Your Google Business Profile is the single highest-ROI digital asset most medical practices are leaving half-optimized. This checklist covers every field, photo category, Q&A strategy, and review response framework that moves you to the top of the local pack.
Marcus Chen
May 6, 2026
Marketing for a PE-backed healthcare platform isn't practice marketing at scale — it's a fundamentally different discipline. This playbook covers brand architecture decisions, multi-site SEO infrastructure, EBITDA-first reporting, and the pre-exit positioning moves that move the multiple.
Elena Vasquez
April 29, 2026
The practices seeing 4× and 5× ROAS from Facebook and Instagram aren't spending more — they're targeting differently, using different creative formats, and sending traffic to pages built specifically for paid social audiences. Here's the full breakdown.
Priya Nair
April 22, 2026
Google's E-E-A-T guidelines hit healthcare harder than almost any other industry. Here's how to build the author credentials, content review processes, and site architecture that signals genuine medical expertise — and why most healthcare content agencies are still getting this wrong.
Marcus Chen
April 15, 2026
Urgent care search intent is hyper-local and time-sensitive — patients are searching right now and will walk in within the hour. The practices capturing this traffic have a very specific local SEO setup. Here's exactly what it looks like.
James Okafor
April 8, 2026
We publish two to three in-depth healthcare marketing guides per month. No fluff, no filler — just strategies that work for medical practices.
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