Build the audience that fills your schedule for years
Patients research providers on social media before they ever visit your website. We build and manage your social presence — HIPAA-compliant, specialty-specific, and designed to turn followers into patients — so your practice is the obvious choice when they're ready to book.
Why social media matters for medical practices
Your patients are on social media. Your competitors are too.
Over 80% of patients use social media to research healthcare providers. For elective and aesthetic procedures, that number is even higher — patients follow practices for months before booking, building trust through consistent, educational content before they ever pick up the phone.
The practices winning on social aren't necessarily the best clinically — they're the ones showing up consistently with content that educates, humanizes, and builds confidence. A competitor with a strong Instagram presence has a significant advantage over a better practice with a dormant account.
Healthcare social media also has unique compliance requirements that generic agencies routinely get wrong — patient privacy, before/after consent, medical claims, and platform-specific health content policies. We've built our entire workflow around HIPAA compliance so you get the growth without the risk.
The 6 content pillars we build every practice around
Patient education
Procedure explainers, condition guides, myth-busting — content that builds trust and answers the questions patients are already asking.
Physician personality
Behind-the-scenes, day-in-the-life, and Q&A content that humanizes your physicians and builds the personal connection that drives referrals.
Procedure spotlights
Before/after showcases (with proper consent), procedure walkthroughs, and outcome highlights that convert followers into consultation requests.
Practice culture
Team introductions, office tours, community involvement, and milestone celebrations that make your practice feel like a place patients want to go.
Patient stories
Testimonials, transformation stories, and patient journey content — the social proof that moves hesitant patients to take action.
Trending & seasonal
Timely content tied to health awareness months, trending audio, and cultural moments that expand your reach beyond your existing audience.
What we manage
Full-service social media for medical practices
Instagram & Facebook Management
We create, schedule, and publish a consistent feed of educational content, procedure spotlights, patient success stories, and physician personality posts — everything needed to build an audience that trusts your practice before they ever call.
Short-Form Video (Reels & TikTok)
Short-form video is the highest-reach format on every platform. We script, direct, and edit Reels and TikTok content that educates patients, showcases your physicians, and drives profile visits — without requiring your team to be on camera every week.
LinkedIn for Physician Branding
Referral relationships are built on professional credibility. We manage LinkedIn profiles for your physicians and practice, publishing thought leadership content that strengthens referral networks and attracts top talent.
Content Creation & Photography Direction
Great social content starts with great assets. We provide detailed shot lists, content calendars, and on-site direction for quarterly content shoots — so your feed always looks polished and on-brand.
Community Management & DM Response
We monitor comments, DMs, and mentions across all platforms — responding to patient inquiries, flagging review opportunities, and ensuring no potential patient falls through the cracks.
Social Analytics & Reporting
Every month you get a clear report showing follower growth, engagement rates, reach, and — most importantly — how many website visits and consultation requests came from social media.
Our process
From strategy to a thriving social presence
Brand Audit & Strategy
We audit your current social presence, analyze your top competitors, and define a content strategy built around your specialty, patient demographics, and growth goals.
Content Pillars & Calendar
We establish 4–6 content pillars — educational, behind-the-scenes, patient stories, procedure spotlights, team culture, and community — and build a 30-day content calendar for your approval.
Content Production
Our team writes captions, designs graphics, edits video, and sources imagery for every post. You review and approve before anything goes live — full editorial control, zero time burden on your staff.
Publishing & Community Management
We publish on the optimal schedule for your audience, monitor all engagement, respond to comments and DMs, and flag any patient inquiries that need a clinical response from your team.
Paid Social Amplification
Organic reach only goes so far. We boost top-performing posts and run targeted awareness campaigns to expand your reach to new patients in your market — seamlessly integrated with your paid advertising strategy.
Monthly Review & Optimization
We review performance data every month, double down on what's working, and adjust the content mix based on what's driving the most engagement and patient inquiries.
Results in action
Healthcare social media case study
Cascade Dermatology & Aesthetics
The Challenge
A dormant Instagram account with 340 followers and no content strategy, while a competitor with inferior outcomes had 18,000 followers and dominated local social search.
View all case studies"Our competitor had a massive social following and we had nothing. NEXA changed that in under a year. Now patients come in saying they've been following us for months — they already trust us before they walk through the door."
Dr. Lauren HoltFounder & Lead Dermatologist, Cascade Dermatology & Aesthetics
Results after 11 months
Grew from 340 to 14,200 followers in 11 months — entirely through organic content strategy.
Common questions
Healthcare social media FAQ
Ready to build your audience?
See what your social presence could look like
We'll audit your current social accounts, show you exactly what your top competitors are doing, and give you a clear content strategy — at no cost.