Southwest Orthopedic Group
The Challenge
A 12-surgeon orthopedic group was losing market share to a newly opened hospital-employed competitor. Their website ranked on page 3 for most procedure searches, and their Google Ads were burning $18,000/month with a cost-per-lead of $340.
Our Approach
We rebuilt their website architecture around high-intent procedure pages, launched a local SEO campaign targeting 8 Houston-area markets, and restructured their Google Ads with procedure-specific ad groups and negative keyword lists.
"NEXA completely transformed how patients find us online. We went from losing ground to our hospital competitor to consistently outranking them for every major procedure we perform."
DDr. Marcus WebbManaging Partner, Southwest Orthopedic Group