Rank #1 for the procedures that drive your revenue
When a patient searches for a surgeon or specialist in your market, they should find you first. We build the SEO infrastructure — technical, content, and local — that puts your practice at the top and keeps it there.
Why medical SEO is different
Generic SEO agencies don't understand your patients
Healthcare SEO requires a level of specialization that most agencies simply don't have. Your patients search differently than retail consumers — they research extensively, use clinical terminology, and make high-stakes decisions based on trust signals that only matter in healthcare.
Google's E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness) apply with extra weight to health content. A generic agency writing about "knee pain" won't rank against a specialist writing about "ACL reconstruction recovery protocols" — and your patients won't convert on thin content.
We've spent years building SEO systems exclusively for medical practices. We know which procedure terms drive surgical volume, how to structure content that satisfies both Google and HIPAA, and how to build the local authority that puts you in the map pack for every relevant search in your market.
Procedure & Condition Page Strategy
We build out a complete library of high-intent landing pages targeting the exact procedures and conditions your patients search for — rhinoplasty, ACL reconstruction, LASIK, Botox, and hundreds more. Each page is engineered to rank and convert.
Local SEO & Google Business Profile
Patients search locally. We optimize your Google Business Profile, build local citations, and create location-specific content that puts your practice in the local pack for every relevant search in your market.
Technical SEO Audit & Fixes
Site speed, crawlability, schema markup, Core Web Vitals, mobile optimization — we audit your entire technical foundation and fix every issue that's holding your rankings back.
Medical Content Strategy
We create HIPAA-aware, medically accurate content written by healthcare marketing specialists — not generalist copywriters. Blog posts, FAQs, condition guides, and physician bios that build authority and drive organic traffic.
Competitor Gap Analysis
We reverse-engineer what your top-ranking competitors are doing right — their keyword strategy, backlink profile, content structure — and build a roadmap to outrank them for every term that matters to your practice.
Link Building & Authority
Domain authority is a ranking factor you can't ignore. We build high-quality backlinks through healthcare publisher outreach, medical directory listings, and digital PR — the right way, with no black-hat shortcuts.
Our process
How we build your SEO dominance
SEO Audit & Opportunity Analysis
We start with a comprehensive audit of your current rankings, technical health, content gaps, and competitive landscape. You get a clear picture of where you stand and what it will take to dominate your market.
Keyword & Content Roadmap
We map every high-value keyword to a specific page on your site — existing or new. You get a prioritized 90-day content roadmap built around the procedures and conditions that drive your revenue.
Technical Fixes & On-Page Optimization
Our team implements all technical fixes and optimizes every existing page — titles, meta descriptions, headers, schema markup, internal linking, and page speed — before we start building new content.
Content Creation & Publishing
We write and publish procedure pages, blog posts, and location pages on a consistent schedule. Every piece is medically reviewed, SEO-optimized, and designed to convert visitors into consultation requests.
Link Building & Authority Growth
We run ongoing outreach to earn high-quality backlinks from healthcare publishers, medical associations, and local directories — steadily building the domain authority that sustains long-term rankings.
Monthly Reporting & Strategy Reviews
Every month you get a clear report showing ranking movement, traffic growth, and leads generated from organic search — plus a strategy call to review results and adjust priorities.
Results in action
Medical SEO case study
Southwest Orthopedic Group
The Challenge
Ranking on page 3 for most procedure searches while spending $18K/month on Google Ads with a $340 cost-per-lead.
View all case studies"NEXA completely transformed how patients find us online. We went from losing ground to our hospital competitor to consistently outranking them for every major procedure we perform."
Dr. Marcus WebbManaging Partner, Southwest Orthopedic Group
Results after 6 months
Achieved without increasing their paid advertising budget — pure organic growth.
Common questions
Medical SEO FAQ
Ready to rank?
Find out what's holding your rankings back
Our free SEO assessment shows you exactly where you rank today, which competitors are outranking you, and what it would take to dominate search in your market.