Orthopedic marketing that fills your surgical schedule
We build procedure-specific SEO, paid search, and website strategies for orthopedic practices and groups — driving surgical consultations, not just website traffic. No generalist playbooks. No learning curve on your dime.
Why orthopedic marketing is different
Generic healthcare marketing doesn't work for orthopedics
Orthopedic patients have long, research-heavy decision journeys. They compare surgeons, read procedure reviews, watch surgical explainer videos, and often wait months before booking a consultation. A generic "contact us" campaign misses 90% of that journey. We build strategies that capture patients at every stage — from first symptom search to consultation request.
We know orthopedic patient search behavior
A patient with knee pain doesn't search "orthopedic surgeon." They search "why does my knee hurt when I walk downstairs" — and six weeks later they search "ACL reconstruction surgeon Houston." We build content and campaigns that capture patients at every stage of that journey.
Procedure-level keyword strategy
Total knee replacement, rotator cuff repair, hip resurfacing, spine fusion, carpal tunnel release — each procedure has its own search volume, competition level, and patient intent. We build a dedicated page and campaign strategy for every procedure you want to grow.
Multi-surgeon, multi-location expertise
Orthopedic groups are complex. We manage marketing for practices with 2 surgeons and practices with 30 — building individual surgeon profiles, location-specific SEO, and attribution reporting that shows you which campaigns are driving which procedures.
Referral and direct-to-patient balance
Most orthopedic practices rely on a mix of physician referrals and direct patient acquisition. We build strategies that protect and grow your referral relationships while simultaneously building a direct patient pipeline that doesn't depend on any single referral source.
Services
Everything your orthopedic practice needs to dominate digital
We offer every digital marketing service an orthopedic practice needs — and we only offer them to healthcare clients, so every tool and strategy is built for your world.
Orthopedic SEO
Procedure-specific landing pages, local SEO for every market you serve, and a content strategy that ranks you for the high-intent searches that drive surgical consultations — not just traffic.
Orthopedic Website Design
Conversion-optimized websites built around your procedures and surgeons. Procedure pages, surgeon bios, before/after outcomes, patient testimonials, and online consultation request forms that actually convert.
Paid Search & Google Ads
Procedure-specific Google Ads campaigns with dedicated landing pages, call tracking, and conversion attribution. We know which orthopedic keywords convert and which ones waste budget — and we've already done the testing.
Social Media & Content
Patient education content, surgeon spotlights, procedure explainers, and outcome stories that build trust and keep your practice top-of-mind for patients in the research phase.
Local SEO & Listings
Google Business Profile optimization, local citation management, and location-specific content for every office location — so you dominate the local pack in every market you serve.
Analytics & Attribution
Full-funnel reporting that connects marketing spend to surgical consultations and procedures booked. You'll know exactly which campaigns are driving revenue — not just clicks.
Procedure coverage
We market every procedure you perform
We don't build one generic "orthopedic surgeon" page and call it done. Every procedure you perform has its own patient audience, search volume, and competitive landscape. We build dedicated pages, campaigns, and content for each one — so you capture patients wherever they are in their search journey.
Get a Procedure-Level AuditOur process
How we build your orthopedic patient pipeline
A proven 6-step process refined across dozens of orthopedic practices — from solo surgeons to 30-physician groups.
Orthopedic Market Audit
We analyze your current digital presence, map your procedure mix, audit your competitors' strategies, and identify the highest-value keyword and campaign opportunities in your specific market.
Procedure & Keyword Roadmap
We build a prioritized roadmap mapping every target procedure to a specific page, campaign, and content strategy — ranked by search volume, competition, and revenue potential for your practice.
Website & Landing Page Build
We build or optimize procedure pages, surgeon profiles, and paid search landing pages — all engineered to convert orthopedic patients into consultation requests.
Campaign Launch & SEO Execution
Paid search campaigns go live with full conversion tracking. SEO content is published on a consistent schedule. Local listings are optimized across all locations.
Optimization & Scaling
We analyze performance weekly, optimize campaigns and content based on real data, and scale spend into the channels and procedures driving the highest ROI.
Monthly Reporting & Strategy
Monthly reporting shows ranking movement, traffic growth, consultation volume, and revenue attribution — plus a strategy call to review results and set priorities for the next 30 days.
Client results
From page 3 to market leader in 6 months
Houston, TX — 12 surgeons, 4 locations
The Challenge
Ranking on page 3 for most procedure searches while spending $18K/month on Google Ads with a $340 cost-per-lead. Hospital competitors were dominating local search.
The Solution
Complete website rebuild with 24 procedure-specific landing pages, a local SEO strategy targeting 8 Houston submarkets, and a restructured Google Ads account with procedure-level campaigns and dedicated landing pages.
"NEXA completely transformed how patients find us online. We went from losing ground to our hospital competitor to consistently outranking them for every major procedure we perform."
Dr. Marcus Webb
Managing Partner, Southwest Orthopedic Group
Results in
6 months
Common questions
Orthopedic marketing FAQs
Ready to fill your surgical schedule?
Get a free orthopedic practice assessment
We'll audit your current digital presence, benchmark you against your top competitors, and show you exactly which procedures have the highest growth opportunity in your market — at no cost.