Stop wasting ad spend. Start filling your schedule.
Most medical practices are burning 40–60% of their ad budget on the wrong keywords, wrong audiences, and wrong landing pages. We fix that — and build paid advertising systems that generate a predictable, measurable flow of new patient consultations.
Why most healthcare ad campaigns fail
Generic agencies don't understand healthcare patients
A patient searching "knee pain" is not the same as a patient searching "ACL reconstruction surgeon Houston." One is browsing; the other is ready to book. Generic agencies treat them the same — and you pay for both.
Healthcare advertising also has unique compliance requirements. Google and Meta have specific policies around medical claims, before/after imagery, and targeting restrictions for health conditions. Agencies that don't know these rules get ads disapproved, accounts suspended, and practices in legal grey areas.
We've run paid advertising campaigns exclusively for medical practices since 2014. We know which keywords convert for orthopedic surgery vs. urgent care vs. aesthetic medicine. We know how to write ad copy that passes Google's healthcare policies. And we know how to build landing pages that turn a click into a consultation request.
Certified advertising partners
What we manage
Full-channel paid advertising for medical practices
Google Search Ads
Capture patients at the exact moment they're searching for your procedures. We build tightly themed ad groups around high-intent procedure and condition keywords, with negative keyword lists that eliminate wasted spend from day one.
Google Display & Remarketing
Re-engage the 97% of visitors who don't convert on their first visit. We build custom audience segments and display campaigns that keep your practice top-of-mind while patients complete their research.
Meta Ads (Facebook & Instagram)
Reach patients before they're actively searching — ideal for elective procedures like aesthetics, LASIK, and plastic surgery. We build interest and lookalike audiences, test creative at scale, and optimize toward booked consultations.
YouTube & Video Advertising
Video builds the trust that drives high-value elective patients. We produce and run pre-roll and in-stream campaigns that introduce your physicians to patients researching complex procedures.
Landing Page Optimization
Ads are only as good as the page they send traffic to. We build and A/B test dedicated procedure landing pages with clear CTAs, trust signals, and frictionless booking flows — separate from your main website.
Full-Funnel Attribution
We track every lead from first click to booked appointment. You see exactly which campaigns, keywords, and ads are generating consultations — not just clicks — so every budget decision is backed by real data.
Our process
From audit to leads in 30 days
Account Audit & Competitive Analysis
If you're already running ads, we audit every campaign, ad group, and keyword for waste and missed opportunity. We also analyze your top competitors' ad strategies so we know exactly what we're up against.
Campaign Architecture & Keyword Strategy
We build a campaign structure organized around your highest-value procedures, with tightly themed ad groups, match type strategy, and a comprehensive negative keyword list to eliminate irrelevant traffic.
Ad Creative & Landing Page Build
We write ad copy and build dedicated landing pages for each campaign — designed to convert the specific patient intent behind each keyword, not send everyone to your homepage.
Conversion Tracking Setup
We implement call tracking, form submission tracking, and — where possible — appointment booking tracking so you know exactly which ads are generating revenue, not just leads.
Launch & Active Optimization
We launch campaigns and begin active optimization immediately — adjusting bids, pausing underperformers, testing new ad variations, and expanding on what's working. No "set it and forget it."
Monthly Reporting & Strategy Reviews
Every month you get a plain-English report showing spend, leads, cost per lead, and estimated revenue impact — plus a strategy call to review results and plan the next 30 days.
Results in action
Medical advertising case study
Luminary Aesthetics & Med Spa
The Challenge
Spending $12,000/month on Meta ads with a 1.4× ROAS and no clear attribution between ad spend and booked consultations.
View all case studies"We'd worked with two other agencies before NEXA. The difference is they actually understand the aesthetic patient — the psychology, the journey, the triggers. Our revenue doubled in under a year."
Dr. Priya SharmaFounder & Medical Director, Luminary Aesthetics
Results after 9 months
Same ad budget — completely restructured campaigns. ROAS went from 1.4× to 5.8× in 90 days.
Common questions
Medical advertising FAQ
Ready to stop wasting ad spend?
Get a free audit of your current ad campaigns
We'll analyze your existing Google and Meta campaigns, show you exactly where your budget is being wasted, and give you a clear picture of what a properly structured campaign would deliver for your practice.